Oraya
    Market Intelligence

    Oraya

    How we executed a seamless 6-month takeover of Oraya’s engineering, eliminating critical errors and slashing infrastructure costs through a strategic migration to Node.js.

    The Challenge

    Where it all began

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    Oraya was facing a critical bottleneck with their previous development setup. Their legacy codebase was plagued by critical errors that threatened platform stability and user trust. Furthermore, the existing architecture was resource-heavy, leading to exorbitant operational costs that were eating into margins.

    They needed more than just a bug fix; they needed a complete technology and culture overhaul without halting their business operations.

    The Solution

    How we made it happen

    From Instability to Scalability: The Oraya Rescue When Oraya needed a full-scale rescue, we took the reins and architected a transition to a high-performance Node.js environment. We focused on rewriting core components to resolve critical stability issues, resulting in a leaner application that significantly slashed monthly infrastructure costs.

    Simultaneously, we executed a seamless team handover, ensuring engineering workflows were stabilized without knowledge loss. In just 6 months, Oraya moved from a distressed state to a stable, cost-efficient platform ready for aggressive growth.

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    About Oraya

    Oraya is a premier SaaS platform designed for Amazon FBA sellers. It empowers brands to maximize profitability through advanced data analytics, inventory management, and automated optimization tools, helping sellers make data-driven decisions in real-time.

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